Target Your Market Using Buyer Personas

Buyer personas are fictional representations of your ideal customers. Developing buyer personas gives you a clear picture of who you're marketing to, where to find them and makes it easier to develop effective, targeted content that speaks to your ideal customers. This in-person class will show you how you can create buyer personas and use them to develop a marketing strategy that will help you bring in more customers. Agenda *What are buyer personas *How to use buyer personas *Segmentation *Behavior *Motivation *Objectives *Examples *The Process